The Arsenal Innovation Lab launched in September 2017 with innovation specialist L Marks and after receiving over 250 applications, six startups were selected to work with the club to develop their proposals.

The businesses are exploring a wide range of fan initiatives ranging from artificial intelligence to augmented reality.

Today they demonstrated their products and services to senior business leaders from the club at Emirates Stadium. The club will now decide whether to continue with a commercial relationship and invest in the companies to bring the ideas to reality.

The club launched the Arsenal Innovation Lab in September 2017 with innovation specialist L Marks and after receiving over 250 applications, invited 22 to come and pitch their ideas in a “Dragon’s Den” style event in November.

The pitch day saw a range of creative and innovative ideas presented with six startups selected to move forward as part of the Arsenal Innovation Lab’s ten-week programme. These six startups will be mentored by senior business leaders from the club and have the opportunity to test and demonstrate products or services. At the end of the programme, the club will assess whether to make further investment to finalise and progress the ideas.

The Arsenal Innovation Lab will enable the club to work with entrepreneurial businesses to explore the following areas:

Improving matchday experience
Engaging fans globally
Transforming commercial partners’ offering
Building a retail operation for the future
Wildcard – an opportunity to come forward with ideas, whatever their focus, to help take the club forward