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Innovation is at the heart of all we do.
Welcome to our innovation lab

ARESENAL INNOVATION LAB

About

Arsenal Football Club has thrived on a pioneering and innovative spirit since its formation in 1886. The Arsenal Innovation Lab is the latest step in our desire to be at the forefront of the game on and off the pitch. We have been working with smart-thinking businesses to help us identify ground-breaking ideas to take us forwards.

ARSENAL INNOVATION LAB NEWS

STARTUPS UNVEIL NEW FAN EXPERIENCES AT ARSENAL INNOVATION LAB DEMO DAY

19th March 2018

A ground-breaking 10-week programme by Arsenal to identify new fan experiences came to a climax today as six start-up businesses unveiled their achievements and future plans.

The Arsenal Innovation Lab launched in September 2017 with innovation specialist L Marks and after receiving over 250 applications, six startups were selected to work with the club to develop their proposals.

The businesses are exploring a wide range of fan initiatives ranging from artificial intelligence to augmented reality.

Today they demonstrated their products and services to senior business leaders from the club at Emirates Stadium. The club will now decide whether to continue with a commercial relationship and invest in the companies to bring the ideas to reality.

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ARSENAL INNOVATION LAB STARTS 10-WEEK PROGRAMME

16th January 2018

Today marks the start of the Arsenal Innovation Lab, a ten-week programme working with six startup organisations to identify ground-breaking new fan experiences

The club launched the Arsenal Innovation Lab in September 2017 with innovation specialist L Marks and after receiving over 250 applications, invited 22 to come and pitch their ideas in a “Dragon’s Den” style event in November.

The pitch day saw a range of creative and innovative ideas presented with six startups selected to move forward as part of the Arsenal Innovation Lab’s ten-week programme. These six startups will be mentored by senior business leaders from the club and have the opportunity to test and demonstrate products or services. At the end of the programme, the club will assess whether to make further investment to finalise and progress the ideas.

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ARSENAL INNOVATION LAB LAUNCHED

7th September 2017

Arsenal Football Club has launched the Arsenal Innovation Lab to work with startup organisations to identify ground-breaking new fan experiences and move the club’s business forward.

The Arsenal Innovation Lab will enable the club to work with entrepreneurial businesses to explore the following areas:

Improving matchday experience
Engaging fans globally
Transforming commercial partners’ offering
Building a retail operation for the future
Wildcard – an opportunity to come forward with ideas, whatever their focus, to help take the club forward

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