ARSENAL INVEST IN I LIKE THAT
23rd January 2019
The investment has been made through the Arsenal Innovation Lab, which launched in September 2017 with the aim of working with start-up organisations to identify ground-breaking new fan experiences.
I Like That delivers secure and seamless e-commerce within sports content. On Arsenal.com for instance, a fan can click on an image of their favourite player and automatically buy their shirt without leaving the page they are on.
The London-based start-up, founded by Sam Mohammadi, was one of six organisations chosen from over 250 applicants worldwide to take part in Arsenal's Innovation Lab programme last year. The Innovation Lab programme saw a range of early-stage technology companies work with the club to develop and scale their businesses.
STARTUPS UNVEIL NEW FAN EXPERIENCES AT ARSENAL INNOVATION LAB DEMO DAY
19th March 2018
A ground-breaking 10-week programme by Arsenal to identify new fan experiences came to a climax today as six start-up businesses unveiled their achievements and future plans.
The Arsenal Innovation Lab launched in September 2017 with innovation specialist L Marks and after receiving over 250 applications, six startups were selected to work with the club to develop their proposals.
The businesses are exploring a wide range of fan initiatives ranging from artificial intelligence to augmented reality.
Today they demonstrated their products and services to senior business leaders from the club at Emirates Stadium. The club will now decide whether to continue with a commercial relationship and invest in the companies to bring the ideas to reality.
ARSENAL INNOVATION LAB STARTS 10-WEEK PROGRAMME
16th January 2018
Today marks the start of the Arsenal Innovation Lab, a ten-week programme working with six startup organisations to identify ground-breaking new fan experiences
The club launched the Arsenal Innovation Lab in September 2017 with innovation specialist L Marks and after receiving over 250 applications, invited 22 to come and pitch their ideas in a “Dragon’s Den” style event in November.
The pitch day saw a range of creative and innovative ideas presented with six startups selected to move forward as part of the Arsenal Innovation Lab’s ten-week programme. These six startups will be mentored by senior business leaders from the club and have the opportunity to test and demonstrate products or services. At the end of the programme, the club will assess whether to make further investment to finalise and progress the ideas.
ARSENAL INNOVATION LAB LAUNCHED
7th September 2017
Arsenal Football Club has launched the Arsenal Innovation Lab to work with startup organisations to identify ground-breaking new fan experiences and move the club’s business forward.
The Arsenal Innovation Lab will enable the club to work with entrepreneurial businesses to explore the following areas:
Improving matchday experience
Engaging fans globally
Transforming commercial partners’ offering
Building a retail operation for the future
Wildcard – an opportunity to come forward with ideas, whatever their focus, to help take the club forward
