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Frequently asked questions


Is my business right for the Arsenal Innovation Lab?

If your business is focused on providing solutions in the categories listed above then the Arsenal Innovation Lab is perfect for you, no matter what stage your business is at or where you’re based. See the “categories” section of our website to find out what specific kinds of innovation we’re looking for.

When’s the deadline for applying?

12 October 2017

What information do I need to provide in my application?

We ask you for information about you, your idea, your team and your company. Don’t hold back, let us know how great you are.

Is there a minimum age?

You must be at least 18 years old to enter the Arsenal Innovation Lab.

I don’t live in the UK, can I apply?

Of course, the best innovations can come from anywhere. Bear in mind that you may need a visa to participate in the programme.


Is the Arsenal Innovation Lab like other accelerators?

We believe we are different. The Arsenal Innovation Lab is a programme of development that focuses on building a strong relationship between you and the club as well as helping your business get to the next stage. The Arsenal Innovation Lab will offer you opportunities of investment, internal mentors and expertise at Arsenal head office, a first class education programme and external mentors.

How many stages does the programme have?

The programme has 4 stages:

1. Apply
2. Pitch
3. The Arsenal Innovation Lab
4. Demo

See our programme timeline for more info.

What are the terms of entry into the Arsenal Innovation Lab?

The finalists entering the Arsenal Innovation Lab will be made a bespoke investment offer depending on the stage that their business is at. Each team will be eligible to apply for investment in exchange for a negotiable stake in their company.

When is Arsenal Innovation Lab?

Arsenal Innovation Lab starts on 15 January 2018 and finishes on 19 March 2018.

Where is the Arsenal Innovation Lab?

This will be confirmed in due course.

Do I need to work from the Lab space during the accelerator?

Being close to Arsenal is going to be the best way for you to engage with the people and resources there.

I don’t live in the UK, do I need to find my own accommodation?

L Marks have got a great team on hand who can support you in finding accommodation during the programme.

I need special equipment to develop my product, will the Arsenal Innovation Lab provide it?

We’ll be in contact before kick-off to ensure that everything you need is available.

Where will the mentors come from?

Arsenal Innovation Lab mentors will be key decision makers in the club. You will also have access to external mentors specific to your category.

Key Mentor Profiles

What does the day to day look like at the Arsenal Innovation Lab?

The Arsenal Innovation Lab’s itinerary is designed to help you create game changing products for the fan and football market. You’ll be working to rapidly develop your product and receive essential guidance on key decisions in real time from your mentors.

How much investment will each company get?

Each team will enter into an Option Agreement with L Marks which will allow us to invest in exchange for equity.

How will the equity stake be calculated?

Each investment will be made on a case by case basis, taking an agreed company valuation into account.

How long will the Option Agreements last?

All Option Agreements will have a six month expiry period. This means L Marks will be able to exercise their options up to 3 months after the programme ends (19 June 2018).